Social media and public relations: BF4E?
A number of bloggers recently have addressed the connection between an organization’s social media efforts and public relations pros. PR departments are being given control of the purse strings more often than marketing, allowing communications professionals to essentially dominate the social media landscape.
While some believe that no one department can really own social media, it’s clear that PR professionals seem to leading the charge when it comes to these campaigns across the board.
So why the heck is this happening? Why are a bunch of grammar-loving flacks also heading up the dive into the Twitterverse and such?
Same goals, different mediums
The bottom line is that both public relations and social media have the same end goal: relationship management. In fact, I’d argue that you can’t really separate social media from public relations; social media is simply a tool that helps augment results in PR. To take a line from Christina Warren’s Mashable post,
PR professionals are using social media in a lot of ways to either supplement or add on to existing PR strategies. The most successful PR pros focus on creating active relationships and truly engaging with their customers (or constituents) to have a real conversation.
Do you think PR should head up social media efforts?
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