You should give a damn about your bad reputation
Pop culture has been skewering the insurance industry for years. The loss of insurance coverage is a popular topic, as is the storyline of someone being conned into purchasing an unnecessary policy.
It’s no big secret that the industry suffers from a terrible reputation. Beyond the more obvious “insurance companies are evil and stealing money from little old ladies” claims, there is also the feeling that we are a quite boring and downright mean industry (think Mr. Incredible as claims adjuster).
Bad reputation is a huge part of the reason why we struggle to draw young blood into the industry. After all, who wants to be involved in a stodgy, inflexible, deceptive business?
You can’t afford to be like Joan Jett; reputation is everything. And there are plenty of recommendations out there for how insurance professionals can win back respect and improve their reputation; the National Underwriter’s Sam Friedman has been a vocal contributor to this discussion, even suggesting there be an insurance-related reality television show (I’d watch.).
I’m a proponent of taking small steps as individuals. Provide stellar service to clients. Ask for referrals. Use new technologies to your advantage. Talk up the industry; make it cool (yes, cool) to be an insurance professional.
Any insight on how you think insurance professionals can work to improve the industry’s image?