Insurance in Plain English

Reaching the next generation of insurance consumers

You should give a damn about your bad reputation

with 2 comments

Pop culture has been skewering the insurance industry for years. The loss of insurance coverage is a popular topic, as is the storyline of someone being conned into purchasing an unnecessary policy.

It’s no big secret that the industry suffers from a terrible reputation. Beyond the more obvious “insurance companies are evil and stealing money from little old ladies” claims, there is also the feeling that we are a quite boring and downright mean industry (think Mr. Incredible as claims adjuster).

Bad reputation is a huge part of the reason why we struggle to draw young blood into the industry. After all, who wants to be involved in a stodgy, inflexible, deceptive business?

You can’t afford to be like Joan Jett; reputation is everything. And there are plenty of recommendations out there for how insurance professionals can win back respect and improve their reputation; the National Underwriter’s Sam Friedman has been a vocal contributor to this discussion, even suggesting there be an insurance-related reality television show (I’d watch.).

I’m a proponent of taking small steps as individuals. Provide stellar service to clients. Ask for referrals. Use new technologies to your advantage. Talk up the industry; make it cool (yes, cool) to be an insurance professional.

Any insight on how you think insurance professionals can work to improve the industry’s image?


Written by melissa

May 20, 2010 at 9:06 am

2 Responses

Subscribe to comments with RSS.

  1. […] You should give a damn about your bad reputation « Insurance in … […]

  2. Nice use of Family Guy! I agree with you wholeheartedly about taking small steps to help improve the community. From your clients to your friends and family, and in any financial service job for that matter, you need to be proud of the services you provide. Especially now where there are soo many volcano insurance types out there just looking for that quick buck. People need objective and compassionate professionals like us to help them make the right choices to protect their families.

    Nunzio Bruno

    May 20, 2010 at 3:58 pm

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: