Insurance in Plain English

Reaching the next generation of insurance consumers

Don’t be a renaissance (wo)man

with one comment

In my last post, I talked a bit about the various roles I serve in my all-encompassing position as public relations specialist. Today, I’m thinking about something that seems almost entirely contrary: focusing on a niche.

Now, I’m not talking about job function or skill sets. I’m talking industry. When you graduate from college with a degree in an area that provides you with a certain specialized skill (e.g. marketing, communication, finance, accounting), you may know what you want to do, but have no idea what industry you want to do it in.

It’s a blessing and a curse—so many options … so many overwhelming options! Sports? Fashion? Finance? Technology? Healthcare?  Cleary, I’ve chosen property/casualty insurance.

I highly recommend finding a niche, and finding it fast—there are great advantages of working in a specific business. You become a respected authority in your area, someone folks turn to when they need insight on particular issues. Instead of having a string of unrelated industry experience on your resume, you suddenly become a person with sought-after expertise.

What do you see as your industry niche? What do you see as the benefits or downfalls?

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Written by melissa

May 6, 2010 at 2:11 pm

Posted in Niche marketing

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One Response

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  1. That is some great food for thought about finding a niche. Sometimes you get so caught up in your to-do list you end up spreading your energy a little thin, at least I know that’s what happens to me. I would call my niche financial/business coaching and the benefits are that I actually get to make a real impact in peoples lives. On the downside though anyone with an internet connection and whose friends think they give good advice is jumping in the coaching. I’ve had conversations with people claiming to be financial coaches only to find out their credentials are being the most frugal out of their group of friends…really…really..

    Nunzio Bruno

    May 6, 2010 at 3:13 pm


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