Insurance in Plain English

Reaching the next generation of insurance consumers

How many hats are you wearing?

with one comment

Inspired by this post at the PRBreakfast Club, I’ve been thinking more and more about the various job functions I perform under the deceptively limited title of “public relations specialist.” Here are some of the roles I serve, in addition to my chief role of handling media relations:

  • Reporter
  • Videographer
  • Poster maker
  • Sound editor
  • Photographer
  • Proofreader
  • Web designer
  • Social media guru
  • Schmoozer
  • Conference assistant
  • Media trainer
  • Ghostwriter
  • Negotiator
  • Researcher
  • PowerPoint expert
  • Framer
  • Driver
  • Speech writer

That “other duties as assigned” bullet on my job description is getting quite the workout!

It’s not just me. Companies across the board are trying to do more with less. Of course, I got to thinking about insurance, and specifically about agents. Insurance agents are advisors, friends, legal experts, financial experts, claims handlers, marketers, CEOs, accountants and so much more. There’s no limit to the functions you must serve, particularly if you run your own small, independent agency.

So what profession are you in that requires many hats?


Written by melissa

May 4, 2010 at 10:08 am

Posted in Careers, Public relations

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One Response

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  1. I am a financial consultant running my own firm. I can absolutely relate to having to wear lots of different hats on a daily many that it makes my head heavy sometimes. But I’d say that hat that is the most fun to wear is the social media one..who doesn’t love playing on twitter.

    Nunzio Bruno

    May 4, 2010 at 10:12 am

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