Insurance in Plain English

Reaching the next generation of insurance consumers

When I grow up …

with one comment

“When I grow up, I want to work in public relations for the property/casualty insurance industry.”

You need not ask my mother to be assured that a little seven-year-old Melissa never uttered those words.

Bright-eyed mini me wanted to become a flashy type of professional, maybe an astronaut or journalist, not get involved in something as boring as insurance.

Insurance is not typically viewed as fun (though these guys would probably disagree). The field has a notoriously bad reputation; no wonder it’s so difficult to encourage young professionals to embrace insurance as a career path.

N7XEKFM7EPJPLike so many others, I just “happened” upon this industry—the right opportunity was available for me at the right time and I dove in. Even though I love what I do, it still disheartens me when I try to explain exactly why I’m so passionate about this field to my equally young counterparts, and get confused looks about thinking insurance is just plain cool.

The industry is graying; we need a fresh new crop of producers, underwriters, marketers and more. And we can’t just hope that folks will suddenly stumble on insurance as their dream career opportunity. Young people today don’t even want to talk about their insurance, much less go into the field.

  • Stress the benefits. With a challenging economy making the post-college job hunt more daunting than ever before, Millenials are looking for more than just flash and fun—they’re looking for stability. The good news is that our industry is projected as stable; even some significant growth is expected.
  • Use new resources. The next generation isn’t checking out the newspaper classifieds for a job hunt. They’re on Twitter and Facebook. They’re using social networks and finding jobs in new ways. Learn how to recruit the best of the next generation to reap the maximum benefit.
  • Value your young employees. Young professionals can provide priceless insight, so make sure to take care of the ones you have. Understand what the next generation is seeking from work. It’s no longer just about paycheck. It’s about opportunity for growth, flexibility and work-life balance.

I, for one, will continue to defend the benefits of working in the insurance industry. But it’s not enough—each and every one of us needs to become an evangelist for insurance careers, talking it up, particularly when in the company of up and coming professionals.

So tell me—how did you end up in this industry? How can we recruit more young professionals?


Written by melissa

May 3, 2010 at 9:48 am

One Response

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  1. It’s not just insurance but all over the financial services industry. We, younger professionals, are getting more and more creative with our solutions and approaches which can sometimes catch those that have been around a while a little off guard. I’m with Melissa on this one, especially the valuing your younger employee part 🙂 I wonder what I want to do when I grow up..

    Nunzio Bruno

    May 3, 2010 at 10:19 am

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