Insurance in Plain English

Reaching the next generation of insurance consumers

Social media and public relations: BF4E?

with 5 comments

A number of bloggers recently have addressed the connection between an organization’s social media efforts and public relations pros. PR departments are being given control of the purse strings more often than marketing, allowing communications professionals to essentially dominate the social media landscape.

While some believe that no one department can really own social media, it’s clear that PR professionals seem to leading the charge when it comes to these campaigns across the board.

So why the heck is this happening? Why are a bunch of grammar-loving flacks also heading up the dive into the Twitterverse and such?

Same goals, different mediums

The bottom line is that both public relations and social media have the same end goal: relationship management. In fact, I’d argue that you can’t really separate social media from public relations; social media is simply a tool that helps augment results in PR. To take a line from Christina Warren’s Mashable post,

PR professionals are using social media in a lot of ways to either supplement or add on to existing PR strategies. The most successful PR pros focus on creating active relationships and truly engaging with their customers (or constituents) to have a real conversation.

Social media, just like PR, is about building relationships, not generating sales (at least not directly). Both are about boosting your reputation and helping your organization to stay top-of-mind.

Do you think PR should head up social media efforts?

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Written by melissa

June 7, 2010 at 8:00 am

5 Responses

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  1. […] This post was mentioned on Twitter by Melissa Cibelli, Googlyfish Jobs USA. Googlyfish Jobs USA said: #Social #Media Social media and public relations: BF4E? « Insurance in Plain English: A number of blog… http://bit.ly/bavQ01 #Recruitment […]

  2. I think they are inseparable. In practice you’re right there goals are the same. I like that you called social media a tool for the PR professional. It’s really what it is and to be effective in social media you have to understand how relationships work. Not being a PR person I find myself constantly learning how to be better at it so that I can get the most out of my social media experience. I know, I know we can’t be experts at everything..but I can try.

    Nunzio Bruno

    June 7, 2010 at 2:48 pm

  3. “Social media, just like PR, is about building relationships, not generating sales (at least not directly). Both are about boosting your reputation and helping your organization to stay top-of-mind.”

    This is what its all about. Communicating with clients and potential clients but Broadcasting at them, not Interrupting them.

    Communication… Great article Melissa,

    Ryan H., http://www.RyanHanley.com

    Ryan Hanley

    June 8, 2010 at 7:22 am

  4. Ryan – You’re right. Social media is a way for people to learn about what’s happening with the products and businesses they trust. It’s definitely a public relations function. Advertisements are still valid and useful, but companies must generate awareness and interact with the communications tools available through social media.

    Angela F. http://www.heligonix.com/

    Angela

    June 8, 2010 at 9:05 am

  5. melissa youre right on with this post. if businesses are not integrating social media into their pr departments they are as good as dead. social media is alive and well.

    Ben J

    June 9, 2010 at 1:33 pm


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