Insurance agents: Make the most of social media
Today’s (first ever!) guest post is from Ben Jamieson at Astonish Results, beating the drum on an issue that speaks to many of my readers.
I have spoken with so many insurance agents in the past year who have whined to me about their Facebook and Twitter campaigns as being a complete waste of time. Their approach to social media goes something like this – create a business account, upload a profile photo (usually the company logo), invite the wife and office employees to be friends or followers – then they ask, “why haven’t insurance consumers started flocking to my agency?”
If you want to take advantage of the opportunities social media can bring to your business or insurance agency, you must not assume it will happen without an effort. And it certainly will not happen overnight.
If I had to give three points of advice for improving a social media campaign it would go as follows:
- Create a page that is eye catching, unique, and speaks to your business brand. Ninety-nine percent (unofficial stat) of business pages on Facebook and Twitter come in the form of blandness and monotony. Make your pages stand out and sing to visitors.
- Interact directly with your visitors and encourage participation. Hold a contest, take a poll, offer a discount, give them useful information, etc. Keep people coming back with interesting tidbits and personal incentives.
- Track your metrics. Metrics are a vital aspect to a successful web and social media presence. Understanding your company’s metrics will keep you informed of what works and what doesn’t. There are several programs for social media analytics management, or you can handle it on your own.
I’m calling out to all insurance agents! Get with it! Use social media to your advantage or don’t use it at all. Social media is not a fad and the hype is very real. Get on board or get out of the way.
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