Insurance in Plain English

Reaching the next generation of insurance consumers

What I’m reading: Social media

with one comment

One day out of the office, coupled with my ever growing to-do list has made my brief blogging absence necessary. But fear not, dear readers; there are other, yes OTHER fabulous blogs that you could be reading right now to get some wonderful nuggets of information. So, I officially christen my first-ever link roundup post, focusing on the wonders of that thing we call social media.

  • Laura Toops wonders if we’re due for a social media backlash in the near future. And, she coins the name of what’s sure to be the next big thing on the ‘net, FaceTwitLink.
  • Rick Morgan has noticed a growing number of folks in the insurance industry getting with the social media program, and calls on those already working in the space to reach out a helping hand.
  • Laura Lee lists the four things she’s sick of seeing on Twitter; I particularly enjoyed her comparison of talking about social media on social media  to the telephone:

“Can you believe we’re using the telephone?”
“I know. I love the telephone.”
“I’d like to know how you are using the phone to enhance your conversations.”
“I have been able to call many people and discuss how we can use the telephone.”
“Are you using the telephone in business?”
“I’ve been able to pro-actively develop synergies for a win-win customer experience using the power of telephonic networking.”
“That’s great. Do you dial with your right hand or left?”

  • Stuart Brice provides insightful commentary on the Fast Company article detailing ways to improve social media currency, complete with pretty infographic.
  • Insurance Marketing HQ has a great post on how insurance agencies can leverage social media to grow business. Social media results in leads? Imagine that.
  • And, last but certainly not least, Ryan Hanley posted an excellent review of The Referral Engine by Jon Jantsch, a book (that I will have to pick up myself) on the value of the all powerful referral in business.

Readers, have you stumbled across any particularly interesting posts relevant to the insurance industry’s use of social media lately?

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Written by melissa

May 10, 2010 at 3:15 pm

One Response

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  1. Great round up you put together!! For the record though I totally want in on the next one :) Maybe you and I could put a financial industry one together and take turns hosting it..that kind of sounds like a fun project not going to lie.

    Nunzio Bruno

    May 10, 2010 at 4:13 pm


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